WAFAY is an international B2C fast fashion e-commerce platform. The company mainly focuses on women’s wear, but it also offers men’s apparel, children’s clothes, accessories, shoes, bags and other fashion items. WAFAY mainly targets Europe, America, Australia, and the Middle East along with other consumer markets. The brand was founded in October 2018, and since then it has upheld the philosophy that “pay little more, look good even more.” Its business covers more than 220 countries and regions around the world.